Our vision
AI should feel
like magic,
not homework.
We're building the future where AI is as natural as electricity, powerful, invisible, and simply there when you need it.
The problem
AI promised to make work easier.
For most, it made things more confusing.
Every week, a new AI tool launches with promises of "revolutionary simplicity." Every week, people download it, stare at the interface, and quietly close the tab.
The problem isn't the technology. It's the assumption that everyone thinks like an engineer.
We believe that's backwards. Technology should think like people.
Our approach
Three principles guide everything we build
01
Start with the human
We don't ask "what can this technology do?" We ask "what does this person need?" Then we work backwards.
02
Hide the complexity
The best AI feels invisible. You shouldn't need to understand neural networks to get your work done faster.
03
Deliver outcomes, not tools
We don't hand you a hammer and wish you luck. We show up, understand the problem, and solve it.
The name
Why "Simplicity"?
Because it's what's missing. Not simple-minded. Not dumbed-down. Simple - the kind of simple that takes real effort to achieve.
Think of the best tools you've ever used. They didn't overwhelm you with options. They just worked.
That's what we're building. AI that adapts to you, not the other way around.
"Simplicity is the ultimate sophistication."
— Leonardo da Vinci
The future
Where we're headed
We imagine a world where AI handles the tedious, the repetitive, and the complex, so humans can focus on what actually matters: creativity, connection, and meaningful work.
Instant automation
Describe what you need. Watch it happen.
Trustworthy AI
Transparent, explainable, and always in your control.
AI for everyone
Not just for tech companies. For every business.